Fox29’s front page consists of a blue banner across the top with Fox29 in white writing with the “Fox” on a red background, and the “29” on a blue background with a graphic of search lights on it. To the right of this on the same blue banner are the different menu options. “News, Weather, Traffic” etc. Underneath this on a white background are the top stories.

If I were to redesign the FOX29 front page I would have the Fox29 logo much bigger at the top and in the center of the page with the blue menu banner below it. The top stories would then follow on from that as it is in the original page. The Fox29 logo would also always be at the top of the page whether you were at the top or bottom of the page so that the reader is always reminded that they’re reading Fox29. This would implement more contrast on the page because the colourful logo would always be there to contrast against the story on a white background. It would also make the logo repetitive and increase the consistency of the page. This logo would not take up a great deal of space on the page so that it does not become overwhelming. Again, the Fox29 logo would be aligned in the middle acting almost like a keystone, holding the entire page together. Finally the top stories and their pictures need to have more space in between them. Right now the page looks crowded and unappealing to the eye.

Be yourself; Everyone else is already taken.

— Oscar Wilde.

To redesign a local news outlets logo, I have chosen 6ABC. Currently ^ABC’s logo consists of two white circles, varying in size, the lager having a blue 6, and the smaller having a blue ABC. These two white circles are on a blue background. While the smaller circle overlays the larger and protrudes from the bottom left of it slightly, at a first glance the viewer sees this as one large circle with a smaller circle inside. This is called the law of Prägnanz, or seeing multiple shapes as a simpler whole rather than two or more shapes making up that whole. I think that 6ABC could achieve much more visual gratification through the simplicity of closure.

Closure means in its simplicst form, simplicity. Think of three, black pack man shaped shapes on a white background with the mouths all facing inwards as if they were “eating” the corners of a triangle. The brain would draw the rest of the triangle. 6ABC could have a new logo using this principle and achieving a much simpler and more modern and minimalistic feel.