Be yourself; Everyone else is already taken.
— Oscar Wilde.
To redesign a local news outlets logo, I have chosen 6ABC. Currently ^ABC’s logo consists of two white circles, varying in size, the lager having a blue 6, and the smaller having a blue ABC. These two white circles are on a blue background. While the smaller circle overlays the larger and protrudes from the bottom left of it slightly, at a first glance the viewer sees this as one large circle with a smaller circle inside. This is called the law of Prägnanz, or seeing multiple shapes as a simpler whole rather than two or more shapes making up that whole. I think that 6ABC could achieve much more visual gratification through the simplicity of closure.
Closure means in its simplicst form, simplicity. Think of three, black pack man shaped shapes on a white background with the mouths all facing inwards as if they were “eating” the corners of a triangle. The brain would draw the rest of the triangle. 6ABC could have a new logo using this principle and achieving a much simpler and more modern and minimalistic feel.
Adams Blog 